Excellent stats on #mobile vs. #tablet vs. desktop content marketing
Great job by @CWTAwireless and Quorus Consulting for building on the 2011 report. The 91-page report is very thorough, covering everything from Data Plan penetration, to Tablet Ownership, to Mobile Giving, to Mobile Healthcare.
Here are a few snapshots:
Humans are just so inefficient. But they can be improved, too, through interfaces that provide them more automated capabilities.
Salefsorce.com is on the edge of this trend. It continues to acquire companies that automates an agent’s tasks to become more efficient and customers to experience a less odious way of getting their issues answered. This week itacquired GoInstant, which makes it easier for anyone in a customer experience role to share a Web page. It requires no plug-in. It’s simply a URL that connects the agent and the customer .
Other examples include Zendesk, which now provides customers with a new Facebook private messaging capability. And Twilio now says developers can create apps that send SMS messages to people in 150 countries. That also provides a a new level of automation that can be built into a customer experience environment.
“In the customer care and collaboration realm, this sort of infrastructure empowers users to designate when and how they want messages delivered to them as part of “unified communications,”said Dan Miller, senior analyst and founder at Opus Research.
What these companies are doing is just a warm up. We are entering an age of virtual agents, soothing Sir-style voice recognition and immediate verification through biometric data.
(via richardtweiser)Source: smarterplanet
I just got the umpteenth unsolicited marketing SMS from @RogersBuzz. Being a mobile marketer, I tried to send STOP to 4735, and got the following text back:
It drives me nuts that the Canadian carriers aren’t subject to the same rules that marketers are? Not only does STOP not work like the CWTA has mandated, but they’re also missing the “Data rates may apply” footer.
I’ve asked the question and the answer is even more maddening. Carrier-specific short codes (and apparently you as a subscriber as well) are exclusive property of each carrier, which means they can do whatever they want.
Switch, you say? Convince me the grass is greener with another carrier and I’m there.